Here at Ziggy's Pet Supplies in Forest Row, we're passionate about providing the very best for your beloved pets. We believe in an all-natural, holistic approach to pet care, working closely with a holistic vet to ensure your furry friends thrive. That's why we're incredibly excited to talk about a brand that perfectly aligns with our philosophy: Wild Pet Food.
If you're searching for a natural, high-quality dog food in East Sussex, especially one that bridges the gap between raw feeding and convenience, Wild deserves your attention.
The Story Behind Wild: A Quest for Better Nutrition
Like many dedicated pet parents, Ross, the founder of Wild Pet Food and a Canine Nutritionist, grew concerned. He saw dogs suffering from intolerances, allergies, and serious illnesses, and suspected a link to highly processed, filler-laden commercial kibbles. This led him to the benefits of raw feeding – widely considered the gold standard for canine nutrition.
However, Ross also understood that a raw diet isn't always practical for every owner. Yet, when he looked for a dry food equivalent that matched the quality and nutritional integrity of raw, he found nothing satisfactory. The market was missing a truly species-appropriate, minimally processed dry food.
And so, Wild Pet Food was born: a mission to create a dry food mirroring an ancestral, high-meat diet, as close to what dogs would eat in the wild, without the hassle often associated with raw feeding.
What Makes Wild Different? The Cold-Pressed Advantage
The secret lies in the cold-pressing technique. Unlike traditional kibble, which is often extruded at high temperatures (damaging vital nutrients), Wild takes a gentler approach:
- High-Quality UK Ingredients: They start with fresh, responsibly sourced UK ingredients – no fillers, artificial preservatives, colours, or flavourings.
- Gentle Dehydration: These ingredients are carefully dehydrated and ground into a nutrient-rich powder.
- Low-Temperature Pressing: The blend is then pressed together at a low temperature of just 45°C. This minimal processing helps retain the natural vitamins, minerals, and enzymes found in the raw ingredients, keeping the food as nutritionally intact as possible.
This process results in dense, nutrient-rich pellets that offer the benefits of raw nutrition with the convenience of a dry food.
Decoding the "True" 80/20 Recipe
Wild prides itself on its true 80/20 recipe. This means 80% meat, offal, and bone, and 20% beneficial vegetables, fruits, and superfoods. Crucially, these percentages are calculated after the ingredients have been dehydrated. Why does this matter? Many brands list "fresh meat" percentages, which include water weight that's lost during cooking. Wild's method gives you a genuine reflection of the high meat content your dog is actually consuming.
Their recipes are naturally complete and balanced, featuring fantastic ingredients like:
- Quality Proteins: Beef, Chicken, White Fish, Chicken Liver, Egg (providing essential amino acids and vitamins)
- Healthy Veggies & Fruits: Sweet Potatoes, Carrots, Spinach, Pumpkin, Apples, Blackcurrants (packed with fibre, vitamins, and antioxidants)
- Superfood Boost: Chia Seeds (fibre for digestion), Seaweed (great for gut health and minerals)
You won't find any confusing chemical names or artificial additives – just wholesome, natural goodness.
Benefits for Your Dog (and You!)
Choosing Wild Pet Food at Ziggy's offers numerous advantages:
- Species-Appropriate Nutrition: High meat content aligns with a dog's natural dietary needs.
- Improved Digestion: Natural ingredients and minimal processing can lead to better gut health and firmer stools.
- Healthy Skin & Coat: Rich in essential fatty acids (especially the Fish and Surf & Turf varieties).
- Reduced Intolerances: Free from common fillers like grains, corn, and soy, and artificial additives that can trigger sensitivities.
- Convenience: Easy storage (no freezer space needed!), simple portioning, and great for travel or when raw feeding isn't an option.
- Ethical & Sustainable: UK-sourced ingredients, manufactured in the UK using lower energy processes, and packaged recyclably.
- Value: Highly nutrient-dense, meaning feeding portions might be smaller compared to less nutritious foods, offering good value.
Explore the Wild Range at Ziggy's Pet Supplies
We're delighted to stock the core Wild Pet Food range right here in Forest Row:
- Wild Chicken 80/20: A fantastic all-rounder, featuring highly digestible chicken.
- Wild Beef 80/20: A rich, palatable option packed with B vitamins.
- Wild Fish 80/20: Excellent for dogs needing extra omega-3 fatty acids for skin, coat, and joint health.
- Wild Surf and Turf 80/20: A delicious blend offering the benefits of both beef and fish.
We also often carry their Variety Bundles, allowing your dog to enjoy different proteins while you benefit from savings.
Why Choose Wild at Ziggy's?
At Ziggy's Pet Supplies, we don't just sell products; we offer solutions tailored to your pet's individual needs. Choosing Wild from us means:
- Shared Values: Supporting a brand that aligns with our commitment to natural, holistic health.
- Expert Advice: Our team can discuss if Wild is the right choice for your dog's specific needs and help with transitioning.
- Holistic Support: We can provide guidance within the context of overall pet wellness, complementing the advice from our associated holistic vet.
- Supporting Local: You're supporting a local, independent business committed to the Forest Row community.
Ready to Embrace Natural Convenience?
If you're looking for a high-quality, natural, minimally processed dry dog food that honours your dog's ancestral diet, Wild Pet Food is an exceptional choice. It offers a fantastic bridge between raw feeding and dry food convenience, without compromising on nutritional integrity.
Visit us at Ziggy's Pet Supplies in Forest Row, East Sussex, to see the Wild range for yourself. Ask us your questions, and let's help you find the perfect natural nutrition for your furry companion!